Creation date:
Description: In the last days of April, videos showing a large teacup saucer appearing on the Clock Tower of the Royal Castle in Warsaw hit the web. Has the Royal Castle clock actually changed its appearance? One might have thought so! And all thanks to an innovative advertising formula (FOOH, or Fake Out of Home) and the technology behind it that enables the generation of an image that creates a hyperrealistic illusion. The Royal Castle in Warsaw was the first cultural institution in the world to use the FOOH solution in promotional activities to announce its newly opened Porcelain Gallery.
Resolution: 1080 x 1920 px
File size: 28.7 MB